stealth armor co.
Stealth Armor Co. sources the highest-quality motorcycle armor and PPE gear, fully CE-approved and loved by construction workers and moto riders alike. Using a deconstructed, nostalgic design style and a casual but safety-forward brand personality, Madeleine’s content strategy establishes Stealth as an authority on protective gear while appealing to an audience that craves less technological interference and more time doing what they love.
madeleine’s work with stealth armor co.
Madeleine led lifecycle and email marketing strategy for Stealth, creating automated email & SMS flows alongside campaigns that drove engagement and increased customer LTV. Her help developing a distinctive brand personality translated through her lifecycle and content work, establishing Stealth as a reliable and approachable gear hub for moto riders with a sense of nostalgia.
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Campaign concepts, storytelling, audience messaging, creative direction.
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Campaign layouts, promotional emails, product launches, seasonal campaigns, responsive design.
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Display ads, paid social creatives, retargeting ads, promotional graphics.
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Email copy, ad copy, product messaging, headlines, calls to action.
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Customer journeys, welcome series, abandoned cart flows, retention campaigns.
DESIGN SAMPLES