turn your
story
into a MASTERPIECE.
Madeleine is a Midwest-based writer, designer, and brand consultant with over a decade of experience shaping how brands communicate to their audiences.
Her work focuses on lifecycle optimization, with an emphasis on building cohesive systems that carry a brand from first impression through long-term engagement. She works closely with clients from early concept through execution, developing language and visual direction in tandem so each element feels considered, consistent, and effective.
Her approach is both creative and pragmatic: grounded in honest storytelling, informed by performance, and always aligned with the broader goals of the business.
Below is a selection of client work across copy and design.
Brand Voice + Content Creation + Content Strategy + Lifecycle Optimization +
Brand Voice + Content Creation + Content Strategy + Lifecycle Optimization +
DESIGN + COPYWRITING + BRANDING + CONTENT STRATEGY
Great Lake Supply Co. is an online retail brand that captures the deeper philosophy behind motorcycle riding. With compelling storytelling and an effortlessly cool brand personality, Madeleine helps bring Great Lake Supply’s high-quality motorcycle gear to a global audience.
Great lake supply co.
EZ-RV: FLUSHIES
DESIGN + BRANDING + COPYWRITING
EZ-RV Flushies are your go-anywhere, do-anything tank treatment pods that use powerful bio-activated enzymes to minimize waste, hassle, and odors. Madeleine’s branding guidelines have shaped their earth-conscious personality to be informative, approachable, and engaging.
kind oasis
DESIGN + COPYWRITING + CONTENT STRATEGY
Kind Oasis is a family-run apothecary and infusion kitchen in Milwaukee, WI, that creates wellness products using hemp-derived CBD, THC, and other botanicals. Madeleine’s copy and design strategy affectionately nurtures a sense of fun and education, communicating Kind Oasis’ commitment to inclusivity, quality, transparency, and the idea that natural remedies are for everyone.
Stealth armor co.
DESIGN + COPYWRITING + LIFECYCLE OPTIMIZATION
Stealth Armor Co. sources the highest-quality motorcycle armor and PPE gear, fully CE-approved and loved by construction workers and riders alike. Using a deconstructed design style and a casual but straightforward personality, Madeleine’s content strategy establishes Stealth as an authority on protective gear while appealing to an audience that craves less technological interference and more time doing what they love.
ditec marine
Design + Content strategy + Lifecycle optimization + COPYWRITING
DiTEC Marine wants to redefine what boaters can expect from their cleaning products. Mastering a balance between approachable sophistication and technical know-how, Madeleine’s content strategy and lifecycle optimization help DiTEC’s customers feel inspired by their commitment to eco-friendly products and excited about the technology behind their innovation without compromising familiarity.
Other work
Madeleine has worked with a broad range of clients across industries, guiding them through every stage of branding and marketing — from initial concept to execution. Whether consulting on creative direction, crafting meaningful copy, designing branding and shareable assets, or strategizing and launching digital campaigns, Madeleine has helped build brands from their websites to their first marketing initiatives and beyond. A few of the brands she’s helped develop are below:
