B2C wellness company.
This brand struggled with continuity in brand voice and had structural retention issues. Their identity wasn’t consistent across channels, and their design wasn’t engaging.
the approach
A branding audit helped this client achieve an understanding of their desired personality. Branding guidelines shaped the trajectory of their messaging, and an automation strategy + campaign cadence helped us align on email marketing goals.
Key MoveS
Strategic, data-backed post-purchase flows triggered by customer behaviors were designed to provide product education, social proof, and to encourage repeat purchase within a defined timeframe while projecting a consistent, engaging personality.
The results
Year over year, this client achieved an email marketing-attributed revenue increase of over 1200%. Their click rates were consistently between 8-12%, and their open rates averaged 60-70%. Their brand personality has become easily recognizable and is consistent across channels.