Kind Oasis is a family-run apothecary and infusion kitchen in Milwaukee, WI, that creates wellness products using hemp-derived CBD, THC, and other botanicals. Madeleine’s copy and design strategy affectionately nurtures a sense of fun and education, communicating Kind Oasis’ commitment to inclusivity, quality, transparency, and the idea that natural remedies are for everyone.
KIND OASIS
madeleine’s work with KIND OASIS
Madeleine owned email and lifecycle marketing as well as a branding reboot for Kind Oasis. She strategized comprehensive campaign calendars that grew attributed revenue by over 400%. Her creative direction in email marketing achieved an average CTR above 10%.
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Campaign concepts, storytelling, audience messaging, creative direction.
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Campaign layouts, promotional emails, product launches, seasonal campaigns, responsive design.
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Email copy, ad copy, product messaging, headlines, blogs, calls to action.
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Customer journeys, welcome series, abandoned cart flows, retention campaigns.
DESIGN & Campaign SAMPLES
