DiTEC Marine wants to redefine what boaters can expect from their cleaning products. Mastering a balance between approachable sophistication and technical know-how, Madeleine’s content strategy and lifecycle optimization help DiTEC’s customers feel inspired by their commitment to eco-friendly products and excited about the technology behind their innovation without compromising familiarity.
DITEC MARINE PRODUCTS
madeleine’s work with DITEC
Madeleine strategized and implemented lifecycle, email, and social marketing for DiTEC, creating compelling campaigns that strengthened customer engagement and drove retention. Her work increased attributed revenue by over 600%, increased CTRs by 3%, and maintained email open rates above 75%. Her email automations took the brand’s flow-attributed revenue from below 10% to more than 40% of total Shopify revenue, and her social media efforts grew their brand audience by thousands of engaged followers.
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Campaign concepts, storytelling, audience messaging, creative direction.
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Campaign layouts, promotional emails, product launches, seasonal campaigns, responsive design.
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Display ads, paid social creatives, retargeting ads, promotional graphics.
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Email copy, ad copy, product messaging, headlines, calls to action.
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Customer journeys, welcome series, abandoned cart flows, retention campaigns.
DESIGN & Campaign SAMPLES
